Protecting Your Boat Dealership: What You Need to Know
- Crosswinds Insurance

- Oct 6
- 2 min read

Running a boat dealership is both exciting and challenging. From managing a sales lot full of valuable inventory to offering test drives on the water, every aspect of your business carries risk. That’s why having the right boat dealership insurance is essential to protecting your assets, employees, and reputation. At Crosswinds Insurance Agency, we help marine business owners safeguard their operations with coverage designed for their unique needs.
Here are five key tips and tricks to help you navigate boat dealer insurance successfully.
1. Protect Your Boat Inventory—On and Off the Lot
Your boats are your dealership’s most important assets. A dealer’s open lot insurance policy protects your inventory against risks such as theft, vandalism, fire, and severe weather. But remember—boats in transit or stored offsite may not be automatically included.
Tip: Keep accurate records of your boat inventory and values so you always have the right coverage levels.
2. Account for Test Drives on the Water
Unlike auto dealers, boat dealerships allow customers to test vessels in real conditions—on the water. This creates unique liability risks that must be covered by watercraft liability insurance. Without it, a single test drive could expose your dealership to major financial loss.
Tip: Require safety briefings and ensure staff are trained before every demo.
3. Cover More Than Just Boat Sales
Many dealerships expand beyond sales into boat repairs, storage, and marine equipment sales. Each of these services requires its own type of protection. For example:
Garage liability insurance for repair work.
Bailee’s coverage for customer-owned boats in your care.
Tip: Review your operations yearly to confirm your insurance grows with your business.
4. Protect Your Team with Workers’ Compensation
Boat dealerships depend on employees who manage heavy equipment, perform maintenance, and assist customers daily. Having workers’ compensation insurance is essential for protecting your staff and meeting state requirements.
Tip: Pair strong coverage with an employee safety program to reduce claims and improve workplace security.
5. Add Umbrella Liability for Extra Protection
Even the best boat dealer insurance policy can face coverage gaps. An umbrella liability policy provides added protection beyond your standard limits, ensuring you’re prepared for large claims or lawsuits.
Tip: Umbrella policies are often surprisingly affordable compared to the risk of being underinsured.
Partner with Crosswinds Insurance Agency
Your boat dealership deserves coverage that’s as specialized as the marine industry itself. At Crosswinds Insurance Agency, we provide tailored insurance solutions for boat dealers across North Carolina and beyond. Whether you need to update your existing policy or start fresh, our experienced team can guide you.
📞 704-248-2657
Coverage varies. Always consult your licensed Crosswinds agent for advice specific to your business.


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